![]() In fact, Glenn Lovell's 2008 book about the Magnificent Seven's director-Escape Artist: The Life and Films of John Sturges-describes the film's theme music as "arguably, after John Williams' Jaws and Star Wars themes, the most recognizable overture in the history of the medium." Bernstein's theme took on a life of its own after the film's release, having its place confirmed as the soundtrack to American masculinity in the iconic Marlboro Man ad campaign, and even appearing in a shot of James Bond riding across a desert in Moonraker. Included almost as a throwaway among a short list of positive exceptions, the reviewer writes: "Elmer Bernstein's music is truly memorable the theme will stick." Still, while THR's review may not have stood up against the course of history, one particular line appears remarkably prescient. Sixty years later, we know it as one of the all-time classics of the Western genre, with a 2016 remake grossing well over a billion dollars worldwide at the box office. But it is not a success, as a story or as entertainment." When it was released in 1960, a reviewer for The Hollywood Reporter wrote, "The Magnificent Seven has the stars and the production values to open big, and probably will. ![]()
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